John Van Dinther • Small Business Consultant & Coach • (415) 515-1252

Consulting & Coaching For Small Businesses

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Services > Presentations

Online Social Marketing: What Is Social Marketing and How Can It Help My Business?

(90 minute presentation plus 30 minute Q&A)

Topics covered: Everything your business needs to get started in online social marketing:

  • An introduction to social marketing: principals & best practices 
  • The online environment: Is Facebook still king? What's next and what should I pay attention to? 
  • Finding your audience: Creating a compelling business identity and getting into the right communities
  • Creating buzz: How Do I make people click?
  • Determining the best path forward: Doing it yourself vs. hiring a writer

Marketing for New Businesses:A Strategic Approach to Developing Compelling Business Communications

(90 minute presentation plus 30 minute Q&A)

Topics covered:

  • Messaging
  • Brand identity
  • Web analytics
  • Click & mortar campaigns


Posts on 2hats Blog

5 Tips That Turn a Sale Into
An Opportunity

I hate pushy sales, so I always make sure a potential client is really interested ... » Read more

High Quality Networking
The heart & soul of great marketing for service entrepreneurs is a solid connection. » Read more

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